Comfort, not cruelty!

Three ‘little pigs' bedded down in comfort outside the Crowne Plaza hotel in Christchurch this week in opposition to the appalling conditions factory farmed pigs endure in New Zealand. The early morning demonstration staged by SAFE saw three campaigners dressed as ‘pigs' snuggling up in a comfortable bed to highlight that pigs also deserve comfort, not cruelty.

SAFE Campaign director Hans Kriek told television media covering the protest that the contrast between the farmers' lodgings and those of their factory farmed pigs could not be any greater. Pig farmers attending their annual AGM and conference are indulging themselves in five-star luxury accommodation whilst their pigs suffer in cruel conditions back on the farm. More...

SAFE television commercial a success!

SAFE's first ever television commercial about the plight of factory farmed pigs has received an enormous response from caring New Zealanders. The emotionally charged 30-second commercial created in house has been screened on TV3 and Sky for the past three weeks. The advert features a factory farmed sow severely confined, unable to move freely. The message is simply "Factory farmed pigs suffer. Help her." The response, where people make a $3 donation by text, has been overwhelming says Campaign Director Hans Kriek.

"We were told not to expect much of a response but within a few weeks of screening almost 6000 caring New Zealanders demonstrated their support towards our campaign to help pigs. We are very heartened by this response and wish to thank everyone involved who helped in the creation and airing of this important advertisement."

SAFE hopes to re-run the advert again in the New Year. View commercial