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PIGS: THE STARS ON TVOver 60 television news items totalling over 2.5 hours featured on national and local television networks within seven days of the exposé on the Sunday programme. This included dozens of hourly updates, live transmissions, 12 current affairs-styled reports (including reports on Business News, Sunrise, Good Morning, Breakfast, Midday News, Campbell Live and Close Up), as well as the two current affairs programmes on Sunday on TV One. SAFE continued to successfully challenge the industry and their misleading statements. Check them out! THE MIKE KING STORY For the last seven years the New Zealand pork industry had commissioned Mike King, one of the country's top celebrity icons, to encourage kiwis to eat more pork. He was damn good at his job too. Pork sales increased. Everyone was happy, or so he thought. Uncovering the truthLate in 2008 SAFE sent Mike King information about factory farming of pigs in New Zealand. In utter shock and disbelief, he began researching for himself how pigs were reared to produce pork, bacon and ham. He searched internet sites, spoke with friends and began asking questions of his employer, the New Zealand Pork Board. MORE... | | 
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SAFE's 'Saving Lucy' TV advert a huge success! The plight of factory farmed pregnant sows like Lucy, featured in SAFE's ‘Saving Lucy' television advertisement, has been exposed to over one million New Zealanders thanks to an extensive advertising campaign
"The 30-second emotionally charged advert reveals for a moment what a sow experiences for much of her life. It is an appalling way to live, and pig farmers have no right or justification to force these intelligent animals to suffer in such a manner. The response and feedback from people to the advert demonstrates people genuinely want to help pigs in New Zealand," says SAFE campaign director Hans Kriek. The advert remains viewable online. Click here.
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