ANIMAL MAGNETISM IS alive and well! According to new research the world's cattle and deer population are using the earth's magnetic field. Those clever beasts! MORE...

BY DONATING TO SAFE you will help save lives in New Zealand. You can play an important role in directly helping to reduce animal suffering MORE...

SUSTAINABLE ACTIVISM How to stay long term in the animal rights movement, avoid burn out and still have a life. MORE...

LESS THAN TEN YEARS ago SAFE was photocopying the bulk of its leaflets in quantities of mere hundreds. This month SAFE printed 200,000 colourful leaflets - MORE...

WIN COOL CRUELTY FREE GEAR, hear about all the great things SAFE is doing and get exclusive offers. Simply add yourself to the SAFE mailing list! It's free! MORE...

THE LATEST ANNUAL REPORT ON animal experimentation in New Zealand is out. The 2007 report reveals that 246,667 animals were used in experiments, down from 318,489 the previous year. MORE...

BORED AT WORK? Check out this cool optical illusion. Run with the animals..... MORE...

TWO AUCKLAND POULTRY FARMS were closed after police, MAF and food safety officials raided the farms last month. MORE...

NATIONAL GEOGRAPHIC magazine explores animal emotions and questions just who the smarter animals are. Check out some of the stars of this issue. MORE...