Outrageous Fortune award-winning actor Robyn Malcolm says...

There is a deal I think we are breaking. If we choose to farm and eat meat, then we must ensure that the animals farmed are treated with the utmost respect. The factory farming of pigs breaks this deals in so many ways. One of the greatest crimes of these last few centuries is the extraordinary disrespect we show for the resources we rely upon. The other great crime is to feign ignorance and pretend great cruelty isn't happening under our noses when it is. SAFE are doing a marvellous job ensuring that we are all made aware of the appalling methods used to factory farm pigs in large numbers in this country. It is now our responsibility to do something about it or we all become morally culpable.

TV presenter Jaquie Brown says ...

When I was young I wanted a pet pig, I've always known that they are special creatures. To learn about their treatment here in New Zealand, makes me feel so sad I don't know what to do with myself. I fully support SAFE in their work. I encourage everyone reading this to research the meat products they buy. Cruelty Free all the way. I don't want to eat anything that hasn't had a happy life, you'll be eating heartbreak and that's sure to leave a bad taste in your mouth.

Farm Gal and former pig owner Jools Topp says....

A happy pig is a pig who can lie in the mud if it chooses to, can wander freely in a large space and have access to shelter. It's cruel and unnatural to keep them jammed in a steel crate. I support SAFE wholeheartedly in stopping this type of barbaric farming practice.

John Catmur, Associate Pastor of the Auckland Baptist Tabernacle Church says...

Christians honour God as Creator through constructive use of his creation, not abuse. In this way we play a small part in fulfilling the work of Jesus Christ, of restoring the universe to its original intent. The practice of factory farming pigs amounts not to constructive use but abuse. How could one look at these conditions and say "this glorifies God"?

International rock legend Chrissie Hynde says. . .

The factory farming of pigs is one of the most abhorrent cruel and disgusting practices taking place on earth. That New Zealand farmers participate and promote such an industry is a shame for all of New Zealand. Please help SAFE to ban the factory farming of pigs in New Zealand forever.

Celebrity chef and chef to celebrities, Peter Chaplin, says....

People genuinely respect us Kiwi's. We told the Americans to sod off when we went nuclear free. We stood up for every black man in 1981 when we said No to apartheid. People think we are intelligent, compassionate, forward thinkers and that New Zealand is 100% pure - a living garden of Eden. It's a pity that we struggle to live up to this reputation when it comes to farming pigs. It's time for change. Help educate our young to eat in a conscientious way. Let those lovely social piggies lead a normal piggy life.

Fleur Saville from the cast of Shortland Street says . . .

It's heartbreaking to read about the way some pigs are treated in New Zealand. Despite the fact that New Zealanders are from a nation with a strong farming background, there is no need to treat pigs - or any animals badly. Factory farming is cruel and should not be tolerated. Pigs are people too!

Successful entrepreneur and space enthusiast Mark Rocket says....

Pigs have a bad rap as being dirty and stupid, but they're as intelligent as dogs. Would we eat dog bacon? Would we allow dogs to be harvested at factory farms in confined, filthy conditions? Something to think about next time when you're walking your dog along the beach.

Musicians Brooke and Anita of Ragamuffin Children says. . .

Ever since visiting a pig factory farm at the age of sixteen, Anita and I have been strongly against the use of sow crates. The pigs were chewing on the metal bars, swaying, bellowing and looking sad. We find it unbelievable that the government allows such a vile practice to take place in New Zealand.

Law lecturer Peter Sankoff says. . .

Pigs are beautiful and intelligent creatures who deserve better than to be placed in prison-like conditions for their entire lives. We need to begin thinking about why we as New Zealanders allow this to happen, and the SAFE campaign is a great place to start. Of course, the best way to ensure that pigs are well treated is by sending a strong message to the industry by not buying pork products. Only together can we make this necessary change happen.

Comedian/performance artist Sam Wills says. . .

I was disgusted to learn of the cruelty of how some pigs are farmed. I now fully support SAFE. Pig are incredibly smart animals but you have to question the level of intelligence of farmers who continue to abuse their animals.

Musician (formerly of the Thompson Twins) Tom Bailey says. . .

Almost the greatest sadness of our modern times is that, despite our presumed enlightenment, our so-called sophistication, we often continue to treat our world and its inhabitants so poorly. We can choose to do otherwise - especially where the treatment of animals who have no choice in the matter is concerned. Pigs have been shown time and again to be highly evolved, social animals - perhaps as acutely sensitive as we are to pleasure and pain. Add your voice to those who say that pigs should not be treated so cruelly by thoughtless and outdated farming practices simply to benefit our tables. Please support SAFE's campaign to demand the humane treatment of pigs.

Tim Barnett, Labour Party MP says . .

“The cruelty of intensive pig farming is undeniable. Only law change can bring an urgent end to it. That is the task of parliament, and it is a challenge to all of us parliamentarians to get it on our agenda."

Lucid3 musician, Victoria Girling-Butcher says. . .

A big part of my decision to not eat meat was when I became aware of the level of cruelty involved in the factory farming of pigs. I find it abhorrent the way pigs are treated in New Zealand, as they are one of my favourite animals. Please join me in supporting SAFE's LovePigs campaign and letting people know what's really going on to produce pork products in this country.

Internationally acclaimed author Jeffrey Masson says. . .

While I have never lived with a pig I have had the good fortune of reading some wonderful accounts of their bahaviour and visiting many animal sanctuaries. Wagging their tails, pigs would come when called by name just as quickly and surely as any family dog. Their intelligence has never been in doubt ("dogs look up to you, cats look down on you, pigs is equal"). I think in spite of how we have treated them over the centuries, pigs are fond of us and given half a chance, will make friends with any human who takes the trouble to treat them with belly-rubs, kind words, and a clean place to sleep next to them at night.

Ingrid Leary, Journalist, says. . .

As a journalist, I was shocked to report on a case where a senior member of the NZ Pork Board was discovered to have illegal sow crates on his farm. When the body charged with promoting animal welfare to its members has no regard for animal welfare, that shows how these highly intelligent and social animals are regarded only as units of profit.

Singer and songwriter Flip Grater says ...

"Not eating pigs will make you happy. Yes the pigs that are farmed in these heinous conditions will benefit, but as well as that, by developing compassion and using that compassion to aid your lifestyle and consumer choices, you will be developing a peaceful and happy mind. And I promise it's a more fulfilling and longer lasting happiness than a bacon sandwich brings!"

Celebrity gossip columnist/author/TV presenter, David Hartnell says ...

"I'm not one to gossip but...I'm absolutely and utterly opposed to the factory farming of pigs. Anyone involved with this style of farming should be ashamed of themselves. Animal cruelty in any shape or form is an absolute abomination, no matter what type of animal they are. It's been proven time and time again that pigs are incredibly smart animals, one could be so bold to say – and I will – a lot smarter than the farmers who continue to abuse them. But that's another matter, and on that fact....my lips are sealed!"

Actress (In My Fathers Den, Suburban Mayhem), Emily Barclay says. . .

"Pigs are highly intelligent, social animals and they have the right to live their lives free from exploitation and suffering. Pig farming is cruel and unnecessary - please go vegan and support SAFE in their compassionate work."

Television personality and entertainer, Suzanne Paul says ...

“I feel absolutely dreadful thinking about those poor pigs. What a shameful way to be treated. Those that treat these intelligent creatures this way should be ashamed of themselves. There’s nothing natural about factory farming.”

Actress Angela Bloomfield says. . .

"While pigs continue to be disrespected in this way, we have a problem. SAFE offers us easy access to change it if we all work together. Take the time to write a letter and send it to your MP . . . it's that easy!"

Mayor of Auckland, John Banks says. . .

"Pigs have the right to live their lives with dignity. I support the great efforts of SAFE and encourage animal lovers to support with their cheque books."

Barrister, journalist and author Catriona MacLennan says . . .

Just like human beings, pigs are living, breathing creatures who feel pain, fear, and happiness. Confining them in sow crates is barbaric and condemns them to lives of utter misery. The worst punishment we can impose on human beings who commit terrible crimes is to lock them away in jail. Using sow crates for pigs is doing exactly the same to intelligent animals who have done no harm to anyone. Choose cruelty-free food and enjoy your meal with a clear conscience. Everyone can help to improve the world one step at a time.

Sunday Star-Times columnist, Bridget Saunders says . .

"Pork costs 20 per cent more when the animal it comes from has a life outside in a field rather than in the horrific confines of a pig factory. Twenty per cent more is a small price to pay for a pig, which is cleaner and more intelligent than any breed of dog, to have a life before its death. To ignore the suffering endured in factories by these sensitive creatures is morally obscene."

Lani Purkis, bass guitarist from Elemeno-P says. . .

"Every life deserves the opportunity to make its time on Earth joyful; Human beings seem to be the only animals that show such selfish behaviours as taking that right from other animals for want of money and flavour. People may argue that it is natural, that it is instinct for a human to eat another animal. Is it natural to put a pregnant mother in a cage only marginally bigger than her own body? Is it instinct to force another mammal to dine on its food whilst standing in its own faeces? Or is it an excuse? There is no other reason for this behaviour other than greed."

Founder of the successful Misery brand and the stores, Misery says. . .

"OMG! Pigs are just so damn gorgeous. I love them. Get behind SAFE and use your consumer power to not buy factory farmed pigs. You'll feel great knowing you're doing the right thing!"

Sue Kedgley, Green Party MP says . .

“When I see how pigs are treated on factory farms I am horrified. I believe there would be a consumer revolt if consumers saw how pigs are really treated, and I wholeheartedly support SAFE in its campaign to bring this to an end.”

Ruban Nielson of the Mint Chicks says. . .

"I was shocked to find out that such a huge percentage of the pork on the market is treated in such a ridiculously cruel way. I can't eat it now."

2005 Miss New Zealand Kay Anderson says . .

“When I found out how pigs are farmed in this country, I stopped eating pork. Please join me in supporting SAFE’s campaign against pig cruelty.”

Passionate model Nicky Watson says. . .

“Like us, pigs form close bonds. They like being scratched and, at the touch of your hand, will love a good belly rub. They snuggle close to one another and prefer to sleep nose to nose.”

Actor Ian Hughes says. . .

The process of the pork industry, with sow crates and fattening pens, is simply - disgusting. I would challenge any thinking person to witness this and then walk away and toss a pack of bacon into their shopping trolley. Pigs do not need to be treated this way and they need our help by speaking out against this barbaric practice.

‘Farmer Hoggett’ of Babe, played by James Cromwell, says . .

“Making the movie Babe opened my eyes to the intelligence and the inquisitive personalities of pigs. That’s why it’s so heartbreaking that pigs used for breeding spend day after day, month after month inside concrete and steel ‘sow stalls’ and ‘farrowing crates’. Would you subject your dog or cat to similar conditions?”

Singer and television personality, AjA Rock says. . .

"So many pigs live in terrible conditions that you wouldn't keep your dog in, just so we can eat bacon for breakfast. In the end, it's the consumer that holds the power to change this. Please think before you eat. Are you eating bad karma? Save the pink. Free the pigs. Please support SAFE's Freedom for Pigs campaign by spreading the word and stopping the cruelty."

Save Wilbur website!

You have to visit this fab site packed with fun downloads, games and ways to save Wilbur the pig. It's a gem!

Visit: www.savewilbur.com